(DOWNLOAD) "Thirty Years' Development of Public Relations in China Mainland (Report)" by China Media Research # eBook PDF Kindle ePub Free
eBook details
- Title: Thirty Years' Development of Public Relations in China Mainland (Report)
- Author : China Media Research
- Release Date : January 01, 2009
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 188 KB
Description
Introduction After reform and opening-up, China has experienced rapid development and change in a very short period and time. The country attracted huge foreign investments which allowed it to be a regional center for trade and business of its open market economy and rational management. In order to survive and compete, the private has to be up-to-date with the pace of change and developments at the international scale in terms of information technology, communication and public relations. The government also used public relations to keep up with the pace of change and development. This paper highlights the short history of public relations in China and how it has emerged over three decades from a profession that did not exist at all to professional associations, international public relations firms, to PR programs and majors in departments and colleges of journalism and mass communication in universities and higher education institutions. Public relations in china, over its tortuous course of development, has established a firm foundation for future growth.